As part of an overall effort to continue strengthening the online experience for current and potential consumers, GT Radial has launched an improved global website (www.gtradial.com) that incorporates many new and exciting features. Select GT Radial country sites are also being revamped to integrate the new format, and the company is embarking on a series of promotional and advertising activities both globally and locally to continue engaging customers with the brand.
The new GT Radial global website initiative provides a more attractive, modern, and user-friendly experience for visitors. New features include the following, among others:
• Improved overall design and simplified layout for faster and easier navigation, yet with more information to help users find exactly what they need
• Fully adaptable functionality for unique display on mobile phones, tablets, and regular computers
• Expanded product pages with more robust information and advanced filtering abilities
• Comprehensive Tire Care section to answer user questions about all aspects of their tires
• A News & Media center that includes interactive content in one location, with updated stories, testimonials, social media, videos, and more
• “Why Buy GT Radial” and “About Us” sections that provide clear and essential information on the company and products
“As the GT Radial brand continues to increase traction worldwide, we are focusing on giving consumers on the most optimal online user interface”, explained Adrian Thio, Senior Manager of International Marketing. “With the increasing needs of convenience and information by consumers today, we want to clearly demonstrate to users the advantages of GT Radial tires, as well as allow the flexibility to easily locate the best option for their individual needs”.
The launch of the new GT Radial global and country sites is just one component of a comprehensive plan for online marketing and improving customer access to the brand worldwide. In addition, the company is rolling out advanced search and advertising placement, new promotional campaigns, and a further improved social media presence. The brand’s global Facebook page ( www.facebook.com/GTRadialGlobal ) has grown exponentially in recent months, and will have an increased emphasis in the near future.
About GT Radial
GT Radial is a high-quality, fast-growing international brand being sold through an extensive sales and marketing network in more than 100 countries worldwide. With 60 years of heritage, GT Radial Tires are supported by cutting-edge research and development capabilities, modern manufacturing facilities which consistently produce the high quality products that consumers expect.
GT Radial is committed to maintaining the highest standard of quality control and has obtained ISO/TS16949:2002 accreditation at all eight of its manufacturing plants, the international standard for quality manufacturing. In addition, all plants have obtained Environmental Management System accreditation. This commitment to quality has led GT Radial to receive multiple quality supplier awards from companies such as General Motors and is a big reason why we have millions of satisfied customers across the world. GT Radial has R&D Centers in Germany, US, China, and Indonesia, as well as its own tire testing facility based at the internationally recognized Motor Industry Research Association in the U.K, which provide product development and evaluation capacity support to the extensive GT Radial development and sales network.