RANCHO CUCAMONGA, CA (Dec. 21, 2012) – A new blog called “Talkin’ Tires” -- http://talkintires.com – utilizes illustrated characters to promote the GT Radial brand in North America and provide helpful information to consumers on tire and automotive topics.
According to Julianto Djajadi, vice president of marketing for GITI Tire USA, the blogs will be written by internal company experts, but using the illustrated characters will help the brand relate to its key consumer segments.
“The blog will have relevant posts for all of our key consumer segments; not just auto and truck enthusiasts but others such as suburban moms and value-seeking dads,” he said.
Blog posts will also be submitted by a team of guest bloggers, including drifting competitor Tyler Wolfson, off-road enthusiast David Jones and auto mechanic Charles Sanville.
Djajadi said the blog will be promoted through social media, news media, and the GT Radial website.
Headquartered in Rancho Cucamonga, GITI Tire USA is the sales and marketing office in the U.S. for GITI Tire Company, Ltd., which manufactures and sells GT Radial brand tires for passenger, SUV, light truck, truck, bus, and high performance vehicles. GT Radial tires are sold through distributors, independent dealers and retailers throughout North America. For more information, visit www.gtradial.com.